Move fast and make things - short

We help organisations create new value through better digital products and services.

We use the latest AI tooling to generate insight, experiment with ideas and build your MVP faster than you thought possible.

No slides. No roadmaps. Just working products ready to be tested in the real world.

Let’s see what’s possible, shall we?

Get in touch

Innovation delivered

Like So.

Digital product veterans

We have firm delivery hand-holds for budget and schedule control; we use modem methods without dogma; we use “just enough” audience insight, specification, documentation, etc; we make hype-free use of AI; we use MACH technology pragmatically; we support operational and technical integration of the products we build into the core systems and processes of our client’s businesses.

Build the right things

 

We define product propositions and roadmaps for tomorrow’s triple bottom line.

Build the things right

Profitable, sustainable and scalable. Benefiting society and the planet.

Easier than ever

  • AI tools are enabling anyone with a vision to bring their ideas to life and test them with potential users, investors and co-workers.
  • By using existing technical building blocks and established UX patterns skilled innovators can create production-ready products faster than ever before, reducing time to revenue.
  • This new reality is opening up competition as barriers to entry are reduced. Which presents a new challenge for slower incumbents.

Struggling to take advantage

Established organisations, focused on exploiting existing business models often struggle to discover and prove new ones. It requires a different skillset, mindset and toolset.

It’s particularly hard in the energy industry where a dependency on legacy infrastructure and ingrained operations coupled with risk aversion and a tendency to bureaucracy can make building momentum behind new ideas from the inside hard, if not impossible.

As Upton Sinclair once said “It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

Like so.

Like so is a digital product studio with a focus on the business opportunities afforded by the energy transition.

It was founded in 2024 by Dan Harris and Alastair Lee. Veterans of the digital transition, on a mission to deliver the brilliant products and services needed to accelerate the energy transition.

Impatient leaders

We work with the restless. The impatient. The dissatisfied people in organisations who want to accelerate the energy transition and ensure they’re organisation comes out on top. We work with CEOs, CPOs, CTOs, R&D leaders and anyone charged with finding the next big thing for their business.

Define

  • Market insight and proposition development
  • Business case and resource planning

Design

  • Digital product and service design
  • Technology architecture and solution design
  • Governance and operating model design

Deliver

Build and operationalise
Engineering delivery, integration and deployment
Change management

Drive

  • Brand and product marketing
  • Commercial optimisation (marketing, product, service)

Digital products and services

We’re building services that

  • monitor and optimise performance automatically,
  • flex demand dynamically,
  • track assets accurately,
  • deploy engineers efficiently,
  • translate data seemlessly and
  • deliver new revenue every month.

Fast

  • Astute energy transition veterans
  • Enhanced by AI tools
  • Lean and hungry
  • Flexible and adaptable

Optimistic

  • Making inventive choices to solve problems and improve human experience, with a design sensibility
  • Seeing opportunity in constraint and complexity

Commercial

  • Habitual optimisers
  • Outcomes oriented

We love to ship

We’ve done plenty of pure strategy and design in the past, but it’s all useless unless it drives delivery. And you learn so much as you make things. That’s why we called ourselves Like so — because we like to deliver, Like so.